“Which platform is more effective between email marketing and social media marketing to communicate with the targeted audience? “
Email marketing directly approaches the targeted audience while social media play a great role to keep engaging its present and potential customers on various platforms. Both of these channels have their own specific strength, weakness and goal to increase sales volume.Just because of their amazing roles to promote a brand, now it has become essential to link these two channels.Integration of social media and email marketing campaign can prove a great asset to drive remarkable traffic and increase ROI.
Benefits ofE-mail Marketing & Social Media Marketing Integration:
Add Social Media Buttons to Emails
It will allow your readers to reach on various social media platforms. It becomes easy for your users to just click the button and reach the social profiles of your organization. An exquisite social media page design attracts more customers and well linked to other networks. This action works to get the users to the appropriate page of different platforms of your website.
Mention a URL to Your Email With an Easy Sharing Option:
Did you know,email can be sent while promoting a brand on the social media channels just by using a simple sharing tool? You just need to schedule an email and click on the simple sharing button. It will increase the reach of your message to the targeted audiences.
Include A Share Bar:
Share bar on the social media buttons help to send emails and share the messages to the users and their friend circles. If you need to include the share bar, then go to the header option and click pencil icon. Go to the check box and click ok. These steps will provide a share bar on the top of the email. It enables your readers to click and easily post a link to your email on their social profile page.
Use Social Media’s Images in E-mails
Have you ever heard about the changes to My Library Plus and My Library Accounts? These changes help to integrate Facebook, Instagram etc. to emails. Once it is enabled, just a click on the social network tab connects these platforms to the e-mails. You must entertain readers and boost social media engagement, so that a large number of targeted audiences can be facilitated.